The art director is in charge of the main visual designs that are seen within a game and how it connects to the audience through the art side. The art director also works closely with the art team to be a member of the team and also be the inspiration to the team. The art director works directly under the production designer, however the main director of the game is responsible for the art director he needs to report back to the main director on how the project is coming along, so it is vital for the art director to give feedback to the director.
The role of an art director is a creative role as I think anything to do with the word ‘Art’ means being creative so I do think that art director means being creative. He needs to be full of ideas and be an inspiration to other art members.
There are various similarities between games and films in art direction, as they both need to have a creative mind and have the knowledge and urge to make it the best. In films the Art Director needs to create something which is real and can be touched by the actor and is made in a much bigger scale than games, however in games the art director needs to create something which is not real and therefore can create an object which may not have existed in real life.
If I wanted to become an art director then I would need to have loads of experience in working in a game company as a lead artist and need to have a game published in to the market. I also would develop on my skills as an artist and try to build my knowledge as being a creative mind. As I believe an art director needs to be creative to be successful.
I am getting used to the amount of work I am given each week as at first I did not know what to focus more on visual design, game production or critical research. But it’s getting better, trying to get most of it done within the required time.
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